CHICAGO SUN-TIMES: Pritzker’s character seen as fair game in new TV ad opposing his tax plan

By Tina Sfondeles

“With just three weeks to go before the Illinois General Assembly adjourns, Ideas Illinois fired off a six-figure media blitz — with a TV ad to run in Springfield on broadcast and cable TV until the end of the legislative session — to try to thwart the Illinois House from passing Pritzker’s preferred graduated income tax plan. The buy also includes digital ads in Chicago, and more mailers and digital ads in six targeted districts.

The Illinois Senate last week breezed through a vote on a constitutional amendment to remove the flat income tax structure from the constitution. The Illinois House will soon take up the amendment and corresponding legislation detailing the rates.

The new TV ad — called ‘Unfair’ — questions why the state should trust a billionaire governor to enact a “fair tax” if he’s under federal investigation.

‘J.B. Pritzker says his tax plan is all about fairness,’ the narrator says. ‘Can we trust him?’ the narrator asks as news clips of Pritzker’s reported federal investigation roll.

‘That’s not fair. That’s fraudulent. Maybe even criminal,’ the narrator says. ‘Don’t let him cheat us again. Say no to his unfair jobs tax.’

‘This is about trust and fairness and we simply cannot trust a governor under federal investigation for dodging his own taxes, while he prepares to sock middle class families with his own unfair jobs tax,’ Ideas Illinois spokesman Jason Heffley said in a statement about the ad.”

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Evan Walker